Private Stock, by Jon Koon, is a lifestyle brand that is inspired by a global perspective on progressive fashion, style and art. My mission was to redesign a...

MOWA is the ultimate photo-sharing game to win the latest fashion items. My mission for this start-up project: to create a brand identity for fashionista’s eager...

C’est La Vie is a branding design for a French twist soda shop. It offers organic soda along with crepes, and targets middle bourgeois customers. The final...

Trust Each Other is a presentation project to build the relationship with two partners for the potential collaboration into the children’s wear market.

Loop is a quarterly publication primarily addressing issues about design, culture, and trends. The magenta issue describes which historical elements inspired design...

Identity system designed for a successful entrepreneur, tastemaker, and female wine steward, to launch her wine business. The design is intended to echo her...

Proteus is a branding concept promoting the quality of sexual experience. The design challenge is to visualize sexuality in a way without embarrassing customers....

Inspired by the movie Eternal Sunshine of the Spotless Mind, this conceptual project aimed to reinterpret the emotional expression through typography. The format of...

Mess It Up is a screen printing kit designed with the concept of “cradle to cradle” in mind. Along with the primary function of a printmaking tool, the bag...

A conceptual work that plays with typographic experiment. I took “Beauty” as the metaphor of this hypothetical goal, so I defined it as the mask of sacrifice....

Caribbean deli, locates in Florida, has been a family owned restaurant for 20 years. The challenge is to rebrand an image in a way that maintains the origin of...