http://zoepu.com zoe pu Wed, 08 May 2013 19:27:34 +0000 http://zoepu.com en http://zoepu.com/Ease http://zoepu.com/following/zoepu.com/Ease Wed, 08 May 2013 19:27:34 +0000 zoe pu 725807 <img src="http://payload.cargocollective.com/1/1/58971/725807/plug_into_nature.jpg" width="670" height="865" width_o="700" height_o="904" src_o="http://payload.cargocollective.com/1/1/58971/725807/plug_into_nature_o.jpg" data-mid="3415170" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/725807/eat_be_happy.jpg" width="670" height="865" width_o="700" height_o="904" src_o="http://payload.cargocollective.com/1/1/58971/725807/eat_be_happy_o.jpg" data-mid="3415172" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/725807/warm_up_by_nature.jpg" width="670" height="867" width_o="700" height_o="906" src_o="http://payload.cargocollective.com/1/1/58971/725807/warm_up_by_nature_o.jpg" data-mid="3415174" border="0" align="left"/> http://zoepu.com/Proteus http://zoepu.com/following/zoepu.com/Proteus Wed, 08 May 2013 19:26:55 +0000 zoe pu 914014 Proteus is a branding concept promoting the quality of sexual experience. The design challenge is to visualize sexuality in a way without embarrassing customers. The final execution presents the quality of the product and interprets sex as a whimsical entity. <img src="http://payload.cargocollective.com/1/1/58971/914014/proteus_2_2.jpg" width="670" height="446" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/1/58971/914014/proteus_2_2_o.jpg" data-mid="4777580" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/914014/proteus_2_1.jpg" width="670" height="446" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/1/58971/914014/proteus_2_1_o.jpg" data-mid="4777614" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/914014/proteus_2_3.jpg" width="670" height="446" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/1/58971/914014/proteus_2_3_o.jpg" data-mid="4777594" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/914014/proteus_2_4.jpg" width="670" height="446" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/1/58971/914014/proteus_2_4_o.jpg" data-mid="4777605" border="0" align="left"/> Proteus is a branding concept promoting the quality of sexual experience. The design challenge is to visualize sexuality in a way without embarrassing customers.... http://zoepu.com/Caribbean-Deli http://zoepu.com/following/zoepu.com/Caribbean-Deli Wed, 08 May 2013 19:26:41 +0000 zoe pu 914006 Caribbean deli, locates in Florida, has been a family owned restaurant for 20 years. The challenge is to rebrand an image in a way that maintains the origin of Caribbean spirits and that distinguishes it from other franchised restauranst in the same area. <img src="http://payload.cargocollective.com/1/1/58971/914006/caribbean_2_4.jpg" width="670" height="446" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/1/58971/914006/caribbean_2_4_o.jpg" data-mid="4778575" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/914006/caribbean_2_2.jpg" width="670" height="446" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/1/58971/914006/caribbean_2_2_o.jpg" data-mid="4778572" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/914006/caribbean_2_3.jpg" width="670" height="446" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/1/58971/914006/caribbean_2_3_o.jpg" data-mid="4778573" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/914006/caribbean_2_1.jpg" width="670" height="446" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/1/58971/914006/caribbean_2_1_o.jpg" data-mid="4778571" border="0" align="left"/> Caribbean deli, locates in Florida, has been a family owned restaurant for 20 years. The challenge is to rebrand an image in a way that maintains the origin of... http://zoepu.com/Mess-It-Up http://zoepu.com/following/zoepu.com/Mess-It-Up Wed, 08 May 2013 19:26:11 +0000 zoe pu 913927 Mess It Up is a screen printing kit designed with the concept of “cradle to cradle” in mind. Along with the primary function of a printmaking tool, the bag holding the kit also serves the secondary function of an apron. This combination of consideration embraces the design practice of sustainability. <img src="http://payload.cargocollective.com/1/1/58971/913927/messitup_2_2.jpg" width="670" height="446" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/1/58971/913927/messitup_2_2_o.jpg" data-mid="4778506" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/913927/messitup_2_4.jpg" width="670" height="1005" width_o="700" height_o="1050" src_o="http://payload.cargocollective.com/1/1/58971/913927/messitup_2_4_o.jpg" data-mid="4778511" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/913927/messitup_2_3.jpg" width="670" height="1005" width_o="700" height_o="1050" src_o="http://payload.cargocollective.com/1/1/58971/913927/messitup_2_3_o.jpg" data-mid="4778510" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/913927/messitup_2_1.jpg" width="670" height="446" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/1/58971/913927/messitup_2_1_o.jpg" data-mid="4778502" border="0" align="left"/> Mess It Up is a screen printing kit designed with the concept of “cradle to cradle” in mind. Along with the primary function of a printmaking tool, the bag... http://zoepu.com/BEAUTY-THE-MASK-OF-SACRIFICE http://zoepu.com/following/zoepu.com/BEAUTY-THE-MASK-OF-SACRIFICE Sun, 25 Nov 2012 18:38:45 +0000 zoe pu 725739 A conceptual work that plays with typographic experiment. I took “Beauty” as the metaphor of this hypothetical goal, so I defined it as the mask of sacrifice. Eight poems are adapted in the book in order to complete the idea. Visually, the use of typography and images are the expression for the meaning of content. <img src="http://payload.cargocollective.com/1/1/58971/725739/beautybooklet_2_7.jpg" width="670" height="478" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/1/58971/725739/beautybooklet_2_7_o.jpg" data-mid="4778548" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/725739/beautybooklet_2_1.jpg" width="670" height="478" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/1/58971/725739/beautybooklet_2_1_o.jpg" data-mid="4778542" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/725739/beautybooklet_2_2.jpg" width="670" height="446" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/1/58971/725739/beautybooklet_2_2_o.jpg" data-mid="4778543" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/725739/beautybooklet_2_3.jpg" width="670" height="446" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/1/58971/725739/beautybooklet_2_3_o.jpg" data-mid="4778544" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/725739/beautybooklet_2_5.jpg" width="670" height="440" width_o="700" height_o="460" src_o="http://payload.cargocollective.com/1/1/58971/725739/beautybooklet_2_5_o.jpg" data-mid="4778546" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/725739/beautybooklet_2_6.jpg" width="670" height="446" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/1/58971/725739/beautybooklet_2_6_o.jpg" data-mid="4778547" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/725739/beautybooklet_2_4.jpg" width="670" height="478" width_o="700" height_o="500" src_o="http://payload.cargocollective.com/1/1/58971/725739/beautybooklet_2_4_o.jpg" data-mid="4778545" border="0" align="left"/> A conceptual work that plays with typographic experiment. I took “Beauty” as the metaphor of this hypothetical goal, so I defined it as the mask of sacrifice.... http://zoepu.com/LOOP-MAGAZINE http://zoepu.com/following/zoepu.com/LOOP-MAGAZINE Sun, 25 Nov 2012 18:06:03 +0000 zoe pu 974845 Loop is a quarterly publication primarily addressing issues about design, culture, and trends. The magenta issue describes which historical elements inspired design in 2007; and the turquoise and mandarin issues are about future trends and culture influences. <img src="http://payload.cargocollective.com/1/1/58971/974845/loop_cover.gif" width="670" height="322" width_o="2048" height_o="985" src_o="http://payload.cargocollective.com/1/1/58971/974845/loop_cover_o.gif" data-mid="4680168" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/974845/loop_p4_2.gif" width="670" height="458" width_o="700" height_o="479" src_o="http://payload.cargocollective.com/1/1/58971/974845/loop_p4_2_o.gif" data-mid="4680316" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/974845/loop_p3.gif" width="670" height="452" width_o="700" height_o="473" src_o="http://payload.cargocollective.com/1/1/58971/974845/loop_p3_o.gif" data-mid="4680161" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/58971/974845/loop_content_3.gif" width="670" height="446" width_o="700" height_o="467" src_o="http://payload.cargocollective.com/1/1/58971/974845/loop_content_3_o.gif" data-mid="4757579" border="0" align="left"/> Loop is a quarterly publication primarily addressing issues about design, culture, and trends. The magenta issue describes which historical elements inspired design... http://zoepu.com/TRUST-EACH-OTHER http://zoepu.com/following/zoepu.com/TRUST-EACH-OTHER Thu, 15 Nov 2012 13:43:34 +0000 zoe pu 4444730 Trust Each Other is a presentation project to build the relationship with two partners for the potential collaboration into the children’s wear market. <img src="http://payload107.cargocollective.com/1/1/58971/4444730/TEO_1.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444730/TEO_1_o.jpg" data-mid="23564106" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444730/TEO_2.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444730/TEO_2_o.jpg" data-mid="23564101" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444730/TEO_3.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444730/TEO_3_o.jpg" data-mid="23564099" border="0" align="left"/> Trust Each Other is a presentation project to build the relationship with two partners for the potential collaboration into the children’s wear market. http://zoepu.com/MOWA http://zoepu.com/following/zoepu.com/MOWA Thu, 15 Nov 2012 13:35:38 +0000 zoe pu 4444707 MOWA is the ultimate photo-sharing game to win the latest fashion items. My mission for this start-up project: to create a brand identity for fashionista’s eager to find the most fashionable items, and to win prizes, too. Thus, the design aimed to visualize this sense of engagement and enthusiasm with a modern and trendy attitude toward fashion. <img src="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_1.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_1_o.jpg" data-mid="23563878" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_2.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_2_o.jpg" data-mid="23563876" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_3.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_3_o.jpg" data-mid="23563874" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_4.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_4_o.jpg" data-mid="23563872" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_5.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_5_o.jpg" data-mid="23563869" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_6.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_6_o.jpg" data-mid="23563868" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_7.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_7_o.jpg" data-mid="23563867" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_8.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444707/mowa_8_o.jpg" data-mid="23563864" border="0" align="left"/> MOWA is the ultimate photo-sharing game to win the latest fashion items. My mission for this start-up project: to create a brand identity for fashionista’s eager... http://zoepu.com/TILAINE-WANG http://zoepu.com/following/zoepu.com/TILAINE-WANG Thu, 15 Nov 2012 13:27:25 +0000 zoe pu 4444639 Identity system designed for a successful entrepreneur, tastemaker, and female wine steward, to launch her wine business. The design is intended to echo her lifestyle and to target a white collar/luxury demographic. <img src="http://payload107.cargocollective.com/1/1/58971/4444639/tl_1.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444639/tl_1_o.jpg" data-mid="23563583" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444639/tl_2.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444639/tl_2_o.jpg" data-mid="23563582" border="0" align="left"/> Identity system designed for a successful entrepreneur, tastemaker, and female wine steward, to launch her wine business. The design is intended to echo her... http://zoepu.com/PRIVATE-STOCK-BY-JON-KOON http://zoepu.com/following/zoepu.com/PRIVATE-STOCK-BY-JON-KOON Thu, 15 Nov 2012 13:15:45 +0000 zoe pu 4444577 Private Stock, by Jon Koon, is a lifestyle brand that is inspired by a global perspective on progressive fashion, style and art. My mission was to redesign a complete brand identity as a visual manifesto. This brand identity & style guide was then used as a marketing tool to speak to its audience and to embrace its culture. The e-commerce website is designed not only as a marketing and sales tool to showcase the product but also to utilize the blog section to act as a mentor to offer insights about lifestyle, visual trends and philosophic thoughts in art and fashion. <img src="http://payload107.cargocollective.com/1/1/58971/4444577/ps_1.jpg" width="670" height="823" width_o="682" height_o="838" src_o="http://payload107.cargocollective.com/1/1/58971/4444577/ps_1_o.jpg" data-mid="23563211" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444577/ps_3.jpg" width="670" height="409" width_o="682" height_o="417" src_o="http://payload107.cargocollective.com/1/1/58971/4444577/ps_3_o.jpg" data-mid="23563206" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444577/ps_4.jpg" width="670" height="409" width_o="682" height_o="417" src_o="http://payload107.cargocollective.com/1/1/58971/4444577/ps_4_o.jpg" data-mid="23563203" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444577/ps_5.jpg" width="670" height="409" width_o="682" height_o="417" src_o="http://payload107.cargocollective.com/1/1/58971/4444577/ps_5_o.jpg" data-mid="23563197" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444577/ps_6.jpg" width="670" height="495" width_o="682" height_o="504" src_o="http://payload107.cargocollective.com/1/1/58971/4444577/ps_6_o.jpg" data-mid="23563195" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444577/ps_7.jpg" width="670" height="495" width_o="682" height_o="504" src_o="http://payload107.cargocollective.com/1/1/58971/4444577/ps_7_o.jpg" data-mid="23563191" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444577/ps_8.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444577/ps_8_o.jpg" data-mid="23563188" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444577/ps_9.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444577/ps_9_o.jpg" data-mid="23563187" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444577/ps_10.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444577/ps_10_o.jpg" data-mid="23563185" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444577/ps_11.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444577/ps_11_o.jpg" data-mid="23563182" border="0" align="left"/><img src="http://payload107.cargocollective.com/1/1/58971/4444577/ps_12.jpg" width="670" height="469" width_o="682" height_o="478" src_o="http://payload107.cargocollective.com/1/1/58971/4444577/ps_12_o.jpg" data-mid="23563181" border="0" align="left"/> Private Stock, by Jon Koon, is a lifestyle brand that is inspired by a global perspective on progressive fashion, style and art. My mission was to redesign a...